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Apple's iPad Grabs 98% Of Tablet Web Traffic

Apple's iPad Grabs 98% Of Tablet Web Traffic
Date: 1st October 2012

by Russell Dickinson

Apple's iPad is credited with starting the whole tablet craze and has yet to let the competition make any significant inroads. Its latest success is detailed in a report from Onswipe, which puts the iPad's share of tablet web traffic at a jaw-dropping 98.1%, the Telegraph reported.

At the launch event for the latest iPhone, Apple's chief executive Tim Cook said that the iPad controlled 68% of the tablet market but its share of the web traffic was considerably larger. Onswipe, which specialises in developing digital publishing tools for touch-enabled devices, has based its estimates on an analysis of 29.5 million unique impressions on more than 1,200 websites, tracking activity between 13 September and 20 September. Given the iPad's near monopoly, that did not leave much for other devices. The remainder was divided among Samsung, Motorola, Amazon and Asus. Samsung's Galaxy Tab models accounted for 1.53% of web traffic from tablets during the period, Motorola's Xoom finished with 0.21%, Amazon's Kindle Fire tablet had a 0.11% share and Asus managed to snatch 0.06%.

Onswipe also estimated that the iPad was responsible for 54.5% of all mobile web traffic, followed by the iPhone with 19.05%. According to the study, Apple's mobile operating system, iOS, accounted for 75.12% of all mobile web traffic, while Google's Android held the second position with 22.3%. Since the release of iOS 6 less than two weeks ago, 40% of Apple mobile device users have already upgraded to the new version, with iPhone users proving more enthusiastic in that undertaking.


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