The EU has removed trade barriers by creating the common market and the same approach has to be applied to cloud computing. In other words, the bloc needs a single market for cloud computing if the technology is to be widely adopted and the associated complexities reduced. Moreover, the introduction of a regulatory framework is of vital importance for giving cloud service users peace of mind where security and data protection are concerned, Computer Weekly has reported, citing Francisco Medeiros, deputy director of the European Commission's cloud computing unit.
As Medeiros told the technology news website, it is only fitting that Europe should have a single market for cloud computing considering that this is a cross-border technology by nature. In a speech delivered at the Datacentres Europe 2014 conference, Medeiros said that the EU was working towards eliminating the fragmentation in the European cloud market. This will be achieved under the EU Digital Single Market regulatory framework, which is designed to break down barriers before cross-border online transactions.
Medeiros pointed out that a common European cloud market would improve public procurement of such services. If requirements are uniformly defined, then it may even be possible at some point to have cross-border joint procurement. There would also be benefits for the private sector because service quality would improve, competition would strengthen and interoperability would be enhanced. In addition, a single cloud market would create more business opportunities for small and medium-sized enterprises in the tech sector, Medeiros added.
The EC also believes that a Digital Single Market would allow European cloud service providers to compete more effectively with their North American counterparts. According to Tobias Hollwarth of EuroCloud Europe, the EU needs standardisation in the cloud segment if it wants to keep up with other global regions.
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