Instead of focusing on professionals already in the job market, LinkedIn will be helping students and graduates land their ideal job post-graduation with a new 'Tinder-style' app, the Independent reports.
The aim of the LinkedIn Students app is to help young people who are nearing the end of their studies get a start in the competitive job market in the lead up to graduating.
Talking to Fortune, one of the lead developers on the app, Ada Yu, explained that the app will help students become aware of what they're qualified to do, know what to search for, and give them an insight into the level of jobs available to graduates.
According to Fortune, LinkedIn rolled out the app a few months ago at around 300 colleges in the US and it was used by around 1,500 students.
The business magazine noted that feedback was positive, with users praising the app's "snackable approach". It is this type of approach that is already popular among young users with apps such as Tinder.
The app will use data relating to the university the student is at and the degree subject they're studying to help match students up with their ideal career.
Students will be able to sign up to the app through their existing LinkedIn account or by entering their basic personal and education information.
In the style of Tinder, the app will then give users tailored job recommendations in a format which will require students to swipe 'yes' or 'no' for each option.
The app is launching in the US, however, there is no doubt it would also be welcomed here in the UK.
A recent survey by Accenture Strategy revealed that more than half of graduates in the UK said they were working in a job they felt did not require a degree.
Speaking about the results, managing director of Accenture Strategy, Payal Vasudeva, explained there are expectations for good work opportunities and employer-provided training among graduates. However, many remain "underemployed and dissatisfied" with their work situation.
Vasudeva added: "As a result, a large number aim to return to university or college to position themselves for better jobs."
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