Misco Cookie Policy
We have published a new cookie policy. It explains what cookies are and how we use them on our website. To find out more about cookies, click here. By closing this message, you consent to our use of cookies on this website in accordance with our cookie policy. You can disable cookies, however please note that disabling deleting or disallowing cookies will affect your web experience.
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Cookie Policy

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Rules around cookies have changed – See how we are helping you...

The new Regulations on cookies, enforceable from May 2012, state that website owners must gain a visitor’s consent to be tracked by cookies on their website.

We wanted to help explain what cookies are, the different types, why Misco uses them and how they affect your web experience.

From 25th May 2012, there will be a clear message on our website informing you of the use of cookies on our website. This message will be displayed at the top of the website.

Please note that by disabling, deleting, or disallowing cookies via your browser from 25th May 2012, your web experience may be affected. You will also find that the functionality of many other websites and services will be affected.

What is a cookie?

A cookie is a piece of information which a website transfers to the cookie file of the browser on your computer. The browser then saves the information and sends it back to the website server. When that browser returns to the same website the cookie will recognise the user. A cookie doesn’t tell us your email address or any other personal information. If you choose to create an eAccount registration with us at a later date, the personal information you provide will not be shared with any third party, other than as stated in our privacy policy.

A cookie will typically contain details such as the domain from which the cookie has come, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie.

There are 3 types of cookies used on this website:

  • Session Cookies: allowing us to “remember” content from page to page (these expire when you leave the website or close the browser).
  • Persistent Cookies: which define “Time To Live” and help us to determine your preferences (these will expire after the “Time To Live” period)
  • Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.

What will a cookie do for me?

Almost every website that offers advanced features such as online ordering and custom content utilises cookies. Misco.co.uk uses cookies to keep track of items within your shopping basket and to enable us to present you with customized content. Each website utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.

Why do Misco use cookies:

Misco wants to provide a good customer experience on its website and here’s an example of how cookies can allow this to happen:

Shopping Experience: To remember the items that you have added to your basket to make the checkout process easier when you return back to the website.

Content: Show you relevant content such as product recommends depending on your browser and buyer behaviour.

User Behaviour: Coremetrics analytics to track website visits and clicks for pages visited with hourly transaction volume. This allows us to see how our customers like to use our website and which pages or functions they prefer; this allows us to continually improve our service.

Third Party: Selected partner cookies which track where the users’ visit originated from. This allows us to see where your visit originated from, especially advertising on partner sites, present appropriate offers and helps prevent fraud and detect spammers.

Why do I need to know this?

Misco respects customer concerns and we want you to know why we ask you to opt-in and accept cookies. We want to be clear that accepting cookies does not give us access to your computer or personal information. We value our customer relationships and feel that our customers will benefit from cookies on our website, which enhance the web experience.

Turning off / disallowing / disabling or deleting cookies in your browser:

The majority of internet browsers will provide an option to disallow cookies. You can usually find how to do this in the help menu for your browser. Cookies can also be deleted by using your internet browser, but you must disallow cookies otherwise they will be reapplied the next time you visit a website. Find out more about controlling cookies.

List of the different types of cookies used by Misco:


Cookie Type Cookie Name Description Purpose
Session ACE-COOKIE Cisco load balancer - Session stickiness (strictly necessary) Allows us to distribute our page load over a number of servers. This allows us to service many customers and provide a responsive browsing experience. When you enter the site you are assigned to a particular server which is stored in this cookie. This cookie expires after one day.
Persistent Newmisco Customer GUID (strictly necessary) Helps us recognise you as a unique visitor when you return to our website. This allows you to carry information across pages of our site and avoid having to re-enter information. It allows you to maintain a shopping basket and not have to re-enter information on the registration page for example. This cookie represents a unique number and doesn't directly contain any personal information. If you log in to our site any information you give us will be stored securely on our servers. This cookie expires in 365 days.
Persistent .ASPXAUTH ASP.NET Authentication (strictly necessary) Used to determine whether or not you are authenticated and logged in. This helps us to maintain security. This cookie is created when you log in and expires when you end your browsing session.
Third Party cmTPSet, CoreID6, [a unique number]_clogin, cmRS Coremetrics Analytics Is a technology partner of Misco. IBM Coremetrics use cookies which enable our systems to recognise your browser and web beacons to facilitate the transfer of data. These enable us to track activity on our website such as daily visits, dwell time and orders. We use this information to see how you like to use our site and to work on improving it for you.
Third Party __utma, __utmb, __utmc, __utmz Google Analytics Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the you initiates the start of a new session.

Third Party Cookies and Web Beacons


Cookies & Web Beacons Type Web Beacon Names Description Purpose
Javascript Clicktale ClickTale Javascript is used for clicktale tracking on the site. Clicktale allows Misco.co.uk to monitor visitor recordings and mouse move heatmaps. Clicktale helps us to improve site usability to deliver an improved site experience for our customers.
Web Beacon - Pixel Tracker Tradedoubler Tradedoubler When a user clicks an affiliate link, a small text file is written, a "cookie", to the user's browser. This cookie holds your affiliate ID, which can be identified at Misco's order page to credit for referred sales. The cookie that records your affiliate ID can "live" for as long as the advertiser desires, allowing you to get credit for customers who clicked on a link weeks, or months, before finally purchasing or making a repeat purchase. These cookies expire in 30 days.
Javascript RichRelevance RichRelevance This provides you with relevant shopping suggestions. As you browse our site we send details of the products you view to our third party supplier. Using complex algorithms we can suggest other items you may be interested in to aid your shopping experience.
Javascript and / or Pixel Tracker Pricegrabber, Nextag, DealTime, Pricerunner, Google, Kelkoo) Price Comparisons (Pricegrabber, Nextag, Shopping.com, Pricerunner, Google, Kelkoo) When you enter our site by clicking on a third party affiliate link an affiliate ID is sent in the URL. We store this Affiliate ID on our server which can be identified at Misco's order page to credit for referred sales. The affiliate ID can "live" on our server for as long as the advertiser desires, allowing you to get credit having clicked on a link weeks, or months, before finally purchasing or making a repeat purchase.
Web Beacon - Pixel Tracker ChannelAdvisor Channel Advisor Channel Advisor uses cookies to recognise repeat visits and purchases, if you have visited Misco.co.uk from a price comparison website or through search engines. This helps us to see which channels you prefer to purchase through, so we can tailor our product offering and advertising.
Javascript Channel Intelligience Channel Intelligience Channel Intelligence allows us to identify if you have come from a manufacturer website via their where to buy section which allows us to deliver an improved customer shopping and buying experience.
Pixel Tracker Google Conversion Google Adwords Google uses cookies to serve ads based on your prior visits to Misco.co.uk. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
Javascript and / or Pixel Tracker Yahoo Yahoo Yahoo! may set cookies for your web browser as you visit Misco.co.uk, from Yahoo! provides ads / content. Yahoo! Yahoo! use web beacons to access Yahoo! cookies inside and outside of their network of websites and in connection with Yahoo! products and services.
Javascript and / or Pixel Tracker MSN Tracker MSN / Bing MSN / Bing may set cookies for your web browser as you visit Misco.co.uk, from MSN / Bing provides ads / content. When you use Bing Search they place a cookie on your machine which contains a unique identifier known as a 'Search ID'. If you have previously signed into a Microsoft site or service using a Windows Live ID, Misco.co.uk can also read one or more additional unique identifiers contained in other Microsoft cookies when you conduct a search.
Web Beacon - Pixel Tracker Webgains Webgains When a user clicks an affiliate link, a small text file is written, a "cookie", to the user's browser. This cookie holds your affiliate ID, which can be identified at Misco's order page to credit for referred sales. The cookie that records your affiliate ID can "live" for as long as the advertiser desires, allowing you to get credit for customers who clicked on a link weeks, or months, before finally purchasing or making a repeat purchase. These cookies expire in 30 days.
Javascript and / or Pixel Tracker Struq Struq Ad Personalisation Struq use cookies to track and target Misco.co.uk customers. Once a customer has visited and browsed Misco.co.uk they are effectively targeted with personalised ads on selected external websites. These ads present those products that the customer has viewed plus other recommendations on Misco.co.uk. These cookies expire in 30 days.

To find out more information on how we protect your privacy please visit: www.misco.co.uk/help/protecting-your-privacy or to view our full privacy policy.

What is a Web Beacon?

Some third parties deploy a gif (also called tracked pixel /action tag) which is a web beacon and is a tiny graphic which acts as a unique identifier. This is invisible to you on the page.

Will this policy change?

Our business changes constantly and therefore our policies will need to change to reflect that. You should check our website frequently to see recent changes. Unless stated otherwise our Cookie Policy and Privacy Policy applies to all information that we have about you. We will never materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users.

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